Target Audience

•The PBS audience: Some 24 million civic-minded Americans who are active in their communities (PBS).
•PBS viewers are individuals who vote, volunteer, and attend cultural events.
•The Public Television Audience reflects the social and economic makeup of the nation.
•There are 349 PBS Member Stations operated by 170 non-commercial, educational licensees. Latin View is carried by nearly 30 PBS stations (see list), and continues to add more.
•Of the 170 licensees, 87 are community organizations, 57 are colleges/universities, 20 are state authorities and 6 are local educational or municipal authorities.
•The U.S. Hispanic population that now totals nearly 40 million Latinos (U.S. Census).
•The Hispanic TV Audience, which accounts for 18% of the U.S. adult 18-34 television population and 15% of the U.S. adult 18-49 television population (Univision Communications’ analysis of Nielsen Media Research data.)
•U.S. Hispanics who watch English-language television, 82% (People en Español, 2002).
•College-educated Latinos with increasing influence and affluence.
•Community leaders and corporate decision-makers.