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   Hispanic Market
Population:
  • •39.9 million Hispanics live in the United States in 2004 (U.S Census) 
     
  • •Hispanics are now the largest and fastest-growing minority group in the nation (Hispanic Business, 2004)
     
  • •More than one in eight people in the United States are of Hispanic origin. (U.S. Census)
•
Purchasing Power:
  • •The annual purchasing power of Hispanics in the U.S. has grown to nearly $700 billion (HispanTelligence® analysis of data recently released by the U.S. Bureau of Economic Analysis.)
TV & Language Preference:
  • •82% of Hispanics watch English-language television, 74% watch Spanish-language television (People en Español, 2002)
 
Hispanic TV Audience:
  • •Hispanics now account for 18% of the U.S. adult 18-34 television population and 15% of the U.S. adult 18-49 television population (Univision Communications’  analysis of Nielsen Media Research data)
Education:
  • •73% of U.S.-born Hispanic adults finish high school and 40% obtain some college education (U.S. Census)
Home Ownership:
  • •46% of Hispanics owned a home in 2001, up 7% from 1991. (People en Español, 2002)
Business Ownership:
  • •Hispanic-owned businesses in the United States are expected to reach 2 million and generate revenues totaling $273.81 billion in 2004. (HispanTelligence® review of data from the U.S. Economic Census Survey of Minority-Owned Business Enterprises.) •
 
 
 

Copyright 2004